Real Estate Agent and Trainer, Robert Rico, discusses how to market yourself as a Real Estate agent. Do you want to see more video blogs? Subscribe here!
So you received your license and signed up with a brokerage. The next step is to find clients! But, how do you market yourself as a new Real Estate agent? Whether you work full-time or part-time, you need to differentiate yourself from the competition. That’s where marketing comes in. This is something you need to continuously work on, unless you already have a clientele lined up waiting for you. Marketing is best done over the long haul and you need to be prepared to invest some time and money into it.
We have provided a list of online and marketing tactics for you get inspired on how to market yourself as a real estate agent.
A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest. It’s crucial to grow your online presence as a Real Estate agent. “Generation Y” millennials are the largest group of homebuyers at 32%.
1. SOCIAL MEDIA
Make sure you have a social media account on all of the major social media platforms. Interact with users, share listings, and show virtual tours. Be relevant, be true, and be genuine to who you are.
2. WEBSITE + BLOG
A major part of an online presence includes an up-to-date and well maintained website. Make sure your website looks modern and includes the newest data. A great addition to your website is a professional real estate blog. When blogging, you can answer all the questions your clients might have and offer buyer and seller tips. Blogging is also an effective and low cost way to rank higher on google. Make sure to keep the blog maintained with new and relevant content.
3. EMAIL MARKETING
Newsletters are a more direct method of communication, compared to social media or blogging. Creating newsletters will not only build your brand, but also bind your relationships with your past, current and potential clients.
Good headlines, powerful images, and the right content can help you engage with clients. Let them know about your real estate activities, including listings, closings and opens houses.
4. PAID ONLINE ADVERTISING
With pay-per-click advertising on platforms like Google, Yahoo, Bing, Facebook or Twitter, you can reach out to a large targeted audience and only pay whenever someone click on your ads.
5. PORTAL ADVERTISING
Zillow, Trulia and Realtor.com are large real estate websites where you can list your client’s property and can generate many leads.
It’s not enough to just be online. There are a number of traditional marketing strategies that still work!
6. PRINTED MARKETING MATERIAL
Flyers, brochures, billboards, door hangers, and business cards are just a few marketing ideas of what you can print your name and brand on. Be creative and try to stand out with great slogans, and don’t be afraid to think outside of the box!
7. NETWORKING EVENTS
Relationships and networking are important for your success. Networking requires you to get out of your comfort zone and talk to people. Meeting people face-to-face will yield opportunities for you to get hired as an agent. Join community events and talk to as many people as possible. Don’t forget to wear your name badge! This method actually works..
You might also want to try and make friends with older real estate agents who will be retiring soon so you can position yourself to perhaps take over their book of business.
8. BUY AD SPOTS
Buying ad spots in magazines and newspapers may still be effective to target the older generation.
9. TELEPHONE MARKETING
Cold calling is something that takes a certain skill and personality type to be able to do consistently. When you are cold calling your only goal should be how you can help someone who asked a question instead of talking about yourself. Remember, customer service is the most important kind of marketing in real estate.
You can also maintain a relationship with a potential buyer or seller by texting. It basically works the same way as emailing, if not more efficient! 95% of people are more likely to open their text messages, compared to 20% of people who are likely to open their emails.
IMPORTANT REMINDER: Telephone numbers used in cold calling campaigns should be checked against the National Do Not Call Registry. You can get fined up to $16,000 per call.
10. HOST OPEN HOUSES
Host as many open houses as you can. New agents don’t always have listings, but other agents in the brokerage do. Those agents are usually happy to have new agents host open houses, since it’s a free promotion for their listing.