Real Estate Agent and Trainer, Robert Rico, explains the difference between Traditional and Digital Real Estate Marketing, and the importance of marketing in Real Estate, in general. Do you want to see more video blogs? Subscribe here!
Welcome back to this week’s blog here at CA Realty Training, bringing you great knowledge for you and your real estate career. We love to inform and educate!
Think about today’s world versus the world of 20 years ago. Everything is different now due to the technology that we possess in our palms and pockets. Make sure to use this technology wisely and meticulously, given that we are all so bombarded with online advertisements. It’s tough to stand out from the pack unless you’re really putting work and dedication into it!
Maximize Your Returns with Digital Marketing
The digital world makes life so much easier for so many people, in so many ways. Just one example: instead of getting in your car, walking around the grocery store, and shopping for your own food, now you can do all of the shopping on a laptop or phone from the comfort of your couch, and the groceries get delivered right to your door!
That’s great for people that want to do less work, but imagine if you were disabled — this would literally be a life changing development.
Back in the day, marketing yourself required legitimate legwork – walking to houses, knocking on doors, canvassing neighborhoods, and more.
It was tough, it was grueling, and it was costly – both in time and money. But, it started conversations with people — and conversations are what led to business.
Nowadays, though, situations have evolved. With the advent of the digital world, interactive websites and apps, and unfathomable computing power in your pocket, marketing has completely shifted tracks to the digital world. The younger generation tends to be much more accepting of digital advertisements and digital/online personas, but also more skeptical and judgmental of the content they see online.
That’s why it’s absolutely key to be authentic and genuine by posting engaging content, and promoting/advertising with posts that naturally encourage people to interact.
Marketing yourself digitally also has many more components than old school, traditional marketing. Whereas with traditional marketing you’re simply selling yourself as an agent; when you’re selling yourself digitally, you’re selling your products, yourself, AND how well you can put together an online presence.
One great thing about digital marketing compared to in-person marketing is that you can do it from anywhere – be it your office, home office, or even your bed!
Of course, we’re not suggesting you work from your bed (it’s not great for work/life balance), but in a pinch, sometimes you need to. You can also do a lot more productive work by spending time and money on promoted posts, rather than spending the same time and money driving through neighborhoods and knocking on doors where nobody’s home.
Especially with a listing, digital marketing is king — you can post pictures, describe the home, put your contact info, and more, all within one post online!
The Benefits of Traditional Marketing
However, there’s something to be said for the in-person marketing angle. Humans, by nature, are social creatures. This means that we are programmed to LIKE interacting with other people. Sharing information and experiences are all key to forming a strong bond with clientele. When you’re in person, networking and actually shaking hands, you form a stronger and quicker bond than if you are competing for their attention online (with everyone else’s ads competing with yours for eye space and brain space).
So what should you do now to make yourself the most successful Real Estate Agent? We definitely recommend — can’t stress enough — that you do both online and in-person marketing to make yourself successful.
While everyone expects you to do online marketing, people will be surprised that you went above and beyond to do the in-person, traditional marketing. Judge the neighborhood, but door knocking and traditional cold calling is surprisingly effective! Connecting is super important in this industry. Instead of just making someone’s life easier with your digital marketing, make it better through your traditional marketing.
Thanks for reading, and come back next week for another informative installment! Feel free to ask us a question, send us a comment, and don’t forget to subscribe to our YouTube channel!