How to Build Relationships with Clients

Sep 14, 2021
5 min

How to get real estate clients is a question that plagues the worried minds of every agent in the industry. To answer this question, you must critically assess how you cultivate your real estate client relationships.

Herein lies the foundation of a successful real estate agent career.

When you, the real estate agent, foster the relationships you create, you build a network of leads and testimonials in which you will have limitless access to. Imagine never feeling the stress or anxiety from finding your next client. When done right, the clients will find you. Your commissions will never run dry from the lack of leads in your network.

By maintaining the relationships with people whom you’ve worked with, you build the groundwork that dictates your earnings and success.

This is because people are enticed to work with individuals in their personal network. Those who need real estate services will work with an agent with whom they are currently connected with. By staying at the forefront of the homebuyer or seller’s mind, you are reserving your spot as their instantaneous pick for a real estate agent.

The benefits don’t end there.

By keeping in touch with a client, they will seek out the opportunity to refer anyone they know, who needs a real estate agent, to you. This comes back to maintaining the client relationship. When you build a relationship with a client, you will always be the first agent they think about when someone they know has a real estate need.

Creating a client relationship is the most valuable investment you can make in your career. The yields you earn bring you endless leads, commission, and job security. It’s a guarantee to a successful real estate agent career.

The best part of maintaining a client relationship is it’s easy. All you need to do is be human.

The Real Estate Client Gift

How to get real estate clients starts with strengthening your client relationships. Create personal bonds with your clients instead of business connections. A personal relationship shows your authenticity as a human and not a vampiric business cozener.

A strong relationship is created by authenticity. Genuinely caring for the well-being of people will show them you are invested in their life.

Here’s a simple way to be human with a client: if a holiday or event is approaching, send a gift.

It’s a pleasant reminder to rekindle a personal connection. Gift-giving is generous. The present will bring joy to your client and remind them of your mutual bond. This encourages them to forgo the insidious business connection that hinders genuine relationships.

Don’t only apply this to your professional contacts. Integrate this in your personal life, and watch your friendships flourish.

A successful real estate agent doesn’t seek business connections; they cultivate personal relationships. Gift-giving is a simple way to retain this bond.

The Real Estate Client Letter

But we get it. A gift is expensive.

The truth about maintaining a client relationship is: a little will go a long way. Sending a letter to your client is a simple expression of your values. Doing so is a reminder to the client of your passing thought regarding them. People will feel cared for knowing others are thinking of them.

Sending a letter is effective around special events.

When your client’s home purchase anniversary is approaching, send a letter. Embellishing it with a written message will stupefy the reader. The personal touch will make the letter become valuable, and they will feel important.

How Often You Should Reach Out

The frequency in which you reach out to your client is an overlooked contributor to fostering the relationship. Persistent communication will tarnish the connection and push them away. However, sparse communication will freeze the relationship.

Discover the sweet spot.

A holiday or unique occasion is a superb reason to rekindle a connection. Take the initiative to remember your client’s home purchase anniversary, birthday, or an important date. When a unique day is approaching, send them a letter or gift.

To repeat an earlier point, don’t limit this connection to your business. Cultivating a relationship in your personal life is just as fulfilling.

Strive With Real Estate Client Testimonials and Referrals

Let’s take a moment to explain why maintaining a client relationship and becoming authentic is vital to your career. These practices will make you a wholesome human being.

You might think that this is arbitrary to becoming successful.

The reason why is because a client will work with and recommend someone who genuinely cares about their well-being. The byproducts of this professionalism are client testimonials and referrals, which grant you credibility and leads.

Everyone knows the type of real estate agent who seemingly has their career figured out. These agents have alluring confidence from their secure career foundation.

They know how to be human with their client, because they create and cultivate the relationship.

In Conclusion

Pondering how to get real estate clients shouldn’t be a challenge. People overthink this process by looking for innovative strategies and tactics to swindle a success. The honest and secure way of earning a client is by fostering the relationships you have.

When you create a relationship, maintaining it should be the priority of any human. And, at the end of the day, humans want to work with humans.

What’s holding you back from connecting with clients?

Every week, we release in-depth videos to help viewers become successful real estate agents on our CA Realty Training YouTube Channel. Also, if you enjoyed reading this article, we would love if you could share it with a friend who you think would get something out of it.

Sep 14, 2021
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5 min